A conceptualization is an abstract simplified view of some selected part of the world, containing the objects, concepts, and other entities that are presumed of interest for some particular purpose and the relationships between them.
What is concept?
An intellectual represantation of some aspect of reality that is derived from the observation made from phenomenal.
Now what is the difference between concept and conceptualization ?
The difference between concept and conceptualization is that concept is an understanding retained in the mind, from experience, reasoning and/or imagination; a generalization (generic, basic form), or abstraction (mental impression), of a particular set of instances or occurrences (specific, though different, recorded manifestations of the concept) while conceptualization is the process of forming a conceptual form of a phenomenon; the act of conceptualizing.
How to develop the design conceptualization process ?
Design conceptualization is the process of generating ideas for an optimum solution to the design problem. These ideas should stem originally from the product idea and stated definitions of the design problem. In most situations, product ideas are inspired by some need or want expressed by people, often in non-specific terms, as a sought-for goal. This chapter focuses entirely on design conceptualization. It begins with general guidelines of design conceptualization including simplicity, support, familiarity, encouragement and safety.
It then shifts to the discussion of basic tools of design conceptualization. These include -
(a) Creativity tools,
(b) Brainstorming,
(c) Decision making and
(d) Concept optimization
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